Something Eco-Friendly: Pureology Event

I’ve always wondered why I’m associated with something involving “clean and green” programs since high school, as I recently stumbled upon another green project with Pureology this time around. Maybe, this calls for another purpose in life I suppose. 😛

Curious about the brand, eh? Well, Pureology is a new line of organic hair care products made especially for color-treated hair. Its so-called Anti-Fade Complex promises to give you a long lasting hair color. More importantly, it’s 100% vegan—meaning, it contains no animal or animal-by product ingredients.

Pureology has recently teamed up with the town of Teresa, Rizal for a wonderful project that involves recycling and waste management.  Teresa has been known for practicing waste management for years, particularly turning trash such as plastic into hollow blocks for construction use. Not only that waste is lessened, but it also limits the use of expensive cement.

Thus, they invite you consumers to donate empty Pureology bottles to any selected Pureology salons in the metro. These bottles will be brought and utilized by the town in making such eco-friendly hollow blocks bearing the Pureology logo.

Currently, the two Pureology salons that I know of are Studio Fix Salon in Greenbelt 5, Makati and Hairworks Salon at BSA Tower, Legaspi Village, Makati. If you want your crowning glory to be treated the natural and Pureology way, certified Pureologists Alex Carbonell of Studio Fix and Chrissy Calderon-Uy of Hairworks are there to primp you up.

Many thanks to L’Oreal’s Katrina “Y2” Villanueva for inviting me to this event. Rest-assured that my first Pureology bottle will be put into good use!

Event in Pictures:

Pureology Event





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