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In line with Levi’s Fall-Holiday Collection 2011, the premier denim brand also launched its Go Forth Campaign last September 1st at Whitespace Manila. Yours truly wasn’t present during the event, but here are some of the highlights nevertheless.

The Go Forth campaign, represented by four pioneering ambassadors, aims to create an impact on today’s generation — allowing them to show to the world what they can do in moulding the future with Levi’s as their trusted ally.

“Levi’s and the people who wear them now embody the energy and events of our times. And now, for the first time in the brand’s history, Levi’s is launching a truly global brand campaign that highlights youthful optimism and energy.” said Ronnie Celestial, Levi’s ASEAN Marketing Head.

Levi’s Go Forth Pioneers

Four individuals are culled for their exemplary work and passion.

Niccolo Cosme: Pioneer of Life

Fashion photographer Niccolo Cosme advocates in fighting the spread of HIV Virus. Pioneering with Headshot Clinic and The Red Whistle, Niccolo inspires many people to be aware of the alarming number of HIV cases in the Philippines.

Nina Terol-Zialcita: Pioneer of Positive Change

Writer Nina Terol-Zialcita is a thought-mover and an excellent communicator. Nina revolutionizes the country with her wits, turning articles into campaigns.

Johnoy Danao: Pioneer of Music

Singer Johnoy Danao inspires the Filipino youth towards supporting Filipino music. A prodigy in his own right, a revolutionary in the local music scene and an independent sound mover, Johnoy encourages the younger generation to make Filipino music known to the world.

Divine Lee: Pioneer of Equality

Fashion Icon Divine Lee is a champion for equality and a genuine lover of fairness. Pioneer warrior of the Child Haus Foundation, Divine Lee reaches out to the youth to make their lives better.

Levi’s Fall-Holiday 2011 Collection

A fashion show featuring Levi’s Fall-Holiday 2011 Collection was also held. The collection focuses on craftsmanship and innovation in jeans with its new styles and trends. It utilises the breakthrough Levi’s Curve ID system that is based on the woman’s shape instead of size, as well as Levi’s Waterless jeans that use 28% less water on the average and up to 96% less water in creating the wash or finish of the jeans.

Here are some of the pics from the show: (Warning: picture heavy)

With Levi’s Go Forth Pioneers

Thanks to Jeff of Thinline for some the words and images!