All the Vanity Blog :: Beauty, Fashion & Shopping

It’s been a tiring week for me. Thank God it’s Friday!

I just barged into my swarm of e-mails, and found this:

Image from Benefit Cosmetics

They’re real is the newest mascara from Benefit Cosmetics. It prolly is the better version of BADgal lash. I wonder if this fares well with Majolica Majorca Lash Expander Frame Plus.

Benefit They’re Real Beyond Mascara promises to add dramatic length and volume to your lashes with its specially designed brush.

Image from Benefit Cosmetics

The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result: luxurious, silky lashes that won’t smudge, clump or dry out. – Benefit

I really love Benefit ad campaigns for being so creative! Of course, the brand’s signature classic bombshell look is a given.

Colour is available in jet-black. Price is at USD 22.

More info here.